Online sales only (Online Store, Shop app, Facebook, Instagram, TikTok — excludes wholesale, Etsy, POS). Cohort metrics use the KC Financial Dashboard engine. Click any note cell to edit; saves automatically.
| Month | Total Sales | AOV | New Cust | NC Rev | Ad Spend | Blend ROAS | MER % | aMER | nCPA | 90d LTV | LTV : nCPA | Retn M1 | YoY Rev | MoM Rev | YoY Spend | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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